B Evidence Grade B Graded under review Safe to Cite Current

65%

65% -- brand recall rate for TV commercials (2026)

Name: Brand Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · Ipsos

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Attribution: Ipsos View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

65%

Unit

Percentage

Data Vintage

2026

Entity

TV commercials

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Ipsos Primary Tier B

https://www.advertisemint.com/tv-advertising/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

TV Advertising

Original Research

Ipsos · Original study ↗

Methodology

Ipsos study as cited by AdvertiseMint; digital comparison value 46%

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

TV commercials: 65% brand recall rate. Source: Ipsos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-brand-recall-65-vs-digital-46

HTML Embed

<blockquote cite="https://lighthousedata.io/data/tv-brand-recall-65-vs-digital-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- brand recall rate for TV commercials<br><small>Source: Ipsos (2026) · <a href="https://lighthousedata.io/data/tv-brand-recall-65-vs-digital-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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