B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32.1%
32.1% -- brand recall rate for Brands featuring mature influencers aged 60+ (as recalled by surveyed creators) (2025)
32.1% of surveyed diverse creators recalled brand inclusion/representation of mature influencers aged 60+.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32.1%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
246
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Agência Mosaico
Primary
Tier A
https://sigamosaico.com/2025/07/29/agencia-mosaico-lanca-amplo-estudo-creators-e-marcas-da-diversida… ↗
Source Article
Agência Mosaico lança amplo estudo “Creators e Marcas da Diversidade” sobre marketing de influência no Brasil
São Paulo, 21 julho de 2025 – Em um contexto global onde a pauta de Diversidade, Equidade e Inclusão (DEI) enfrenta sinais de retração, especialmente com a diminuição de investimentos e menções em grandes corporações como Google, Microsoft e Disney nos Estados Unidos, a Agência Mosaico, pioneira no …
Original Research
Agência Mosaico
· Original study ↗
Methodology
Share of surveyed diverse creators recalling brands with 60+ influencer representation
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Brands featuring mature influencers aged 60+ (as recalled by surveyed creators): 32.1% brand recall rate. Source: Agência Mosaico (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mature-influencer-brand-recall-brazil-2025
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<blockquote cite="https://lighthousedata.io/data/mature-influencer-brand-recall-brazil-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.1%</strong> -- brand recall rate for Brands featuring mature influencers aged 60+ (as recalled by surveyed creators)<br><small>Source: Agência Mosaico (2025) · <a href="https://lighthousedata.io/data/mature-influencer-brand-recall-brazil-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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