B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

30%

30% -- brand recall rate for newspapers (UK consumers) (2010)

Name: Brand Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2010 · soundslikebranding.com

In a recent UK consumer survey, people's brand recall for newspapers was 30%.

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Attribution: soundslikebranding.com View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2010

Entity

newspapers (UK consumers)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

soundslikebranding.com Primary Tier C

http://www.soundslikebranding.com/?cat=317 ↗

Confidence: 48/100 Vintage: 2010 Channel: Common Crawl

Source Article

HEARTBEATS TREND REPORT : TOKYO

Also cited by

Sounds Like Branding http://www.soundslikebranding.com/?m=201010

2026-09-25

Sounds Like Branding http://www.soundslikebranding.com/?cat=288

2026-09-25

Original Research

soundslikebranding.com · Original study ↗

Methodology

Same UK consumer survey referenced indirectly

Methodology documented

Segmentation

IndustryMedia RegionUK RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

newspapers (UK consumers): 30% brand recall rate. Source: soundslikebranding.com (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newspaper-recall-uk

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<blockquote cite="https://lighthousedata.io/data/newspaper-recall-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand recall rate for newspapers (UK consumers)<br><small>Source: soundslikebranding.com (2010) · <a href="https://lighthousedata.io/data/newspaper-recall-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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