C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
77%
77% -- brand recall rate for Print vs. Digital Media (2023)
Print has a brand recall rate of 77% compared to 46% for digital media.
- Compared against digital media recall rate of 46%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (3)
Print Advertising Statistics: Effectiveness & Trends
Primary
Tier C
https://dingley.com/print-isnt-dead-its-getting-more-interesting/ ↗
Source Article
Print Isn’t Dead, It’s Getting More Interesting
Also cited by
Graphic Village
https://www.graphicvillage.com/print-marketing-renaissance/
2026-09-24
2026-09-16
Original Research
Print Advertising Statistics: Effectiveness & Trends
· Original study ↗
Segmentation
IndustryMedia
RoleAll marketers
Channelmulti-channel
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Print vs. Digital Media: 77% brand recall rate. Source: Print Advertising Statistics: Effectiveness & Trends (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/print-brand-recall-rate
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<blockquote cite="https://lighthousedata.io/data/print-brand-recall-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- brand recall rate for Print vs. Digital Media<br><small>Source: Print Advertising Statistics: Effectiveness & Trends (2023) · <a href="https://lighthousedata.io/data/print-brand-recall-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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