B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- brand recall rate for B2B podcasts in DACH (2025)
B2B podcasts in the DACH region achieve an average brand recall rate of 71% after 4 weeks.
- Measured 4 weeks after exposure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Brixon Group
Primary
Tier A
https://brixongroup.com/de/podcast-boom-im-b2b-marketing-strategische-themenfindung-erfolgreiche-ver… ↗
Source Article
Podcast-Boom im B2B-Marketing: Strategische Themenfindung & erfolgreiche Vermarktung in der DACH-Region (2026)
In einer Welt, in der Content-Marketing immer komplexer wird, haben sich Podcasts als erstaunlich effektives Medium für B2B-Unternehmen im DACH-Raum etabliert. Die aktuellen Zahlen sprechen für sich: Laut der Digital Audio Report 2025 nutzen bereits 67% der Entscheidungsträger in Deutschland, Österr…
Original Research
Brixon Group
· Original study ↗
Methodology
B2B Podcast Benchmark Study 2025
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B podcasts in DACH: 71% brand recall rate. Source: Brixon Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-b2b-podcasts-2025
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<blockquote cite="https://lighthousedata.io/data/brand-recall-b2b-podcasts-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- brand recall rate for B2B podcasts in DACH<br><small>Source: Brixon Group (2025) · <a href="https://lighthousedata.io/data/brand-recall-b2b-podcasts-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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