B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- brand recall rate for Idea (brand advertising on MSEB electricity bills) (2021)
Idea branding on electricity bills achieved a 35% recall rate in Maharashtra according to a Brand Track study.
- Study date, sample size, and detailed methodology are not specified in the testimonial snippet.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Idea advertiser Brand Track (published by Axis My India)
Primary
Tier B
https://www.axismyindia.org/clients.php ↗
Source Article
AXIS MY INDIA
"We would like to extend our sincere thanks to you and the entire team at Axis My India for the excellent efforts in carrying out the study successfully over a period of six weeks."
"We advertised on Electricity bills in Mah, MP and AP" a coupon which gave the consumer Rs. 100 off on a Tata Sky conn…
Original Research
Idea advertiser Brand Track (published by Axis My India)
· Original study ↗
Methodology
Client testimonial citing a Brand Track study of electricity-bill advertising: Idea branding achieved 35% recall in Maharashtra. Page undated; vintage set to Wayback capture year (2021); study date and sample size not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Idea (brand advertising on MSEB electricity bills): 35% brand recall rate. Source: Idea advertiser Brand Track (published by Axis My India) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/idea-electricity-bill-ad-brand-recall
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<blockquote cite="https://lighthousedata.io/data/idea-electricity-bill-ad-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- brand recall rate for Idea (brand advertising on MSEB electricity bills)<br><small>Source: Idea advertiser Brand Track (published by Axis My India) (2021) · <a href="https://lighthousedata.io/data/idea-electricity-bill-ad-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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