B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- brand recall rate for interactive rich media ad formats (2025)
Nielsen studies show 70%+ brand recall for interactive rich media formats.
- Source states 70%+ as a lower bound
- No specific publication year or study title is cited for the Nielsen research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://spyro-soft-adtech.com/book/chapter-06-the-main-channels-and-mediums-in-programmatic-advertis… ↗
Source Article
Chapter 06: The Main Channels and Mediums in Programmatic Advertising | Spyrosoft AdTech
Chapter 06: The Main Channels and Mediums in Programmatic Advertising
Advertisers today have more choices than ever when it comes to where they display their ads. From websites and mobile apps to streaming services and digital billboards, the growing number of digital channels creates more opportuni…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen studies cited in chapter; value is a stated lower bound (70%+). No specific study named or dated in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
interactive rich media ad formats: 70% brand recall rate. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-format-brand-recall
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-format-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- brand recall rate for interactive rich media ad formats<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/interactive-format-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.