B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
54%
54% -- brand recall rate for French TV connected users (2023-01)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2023-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rakuten Advertising
Primary
Tier A
https://blog.rakutenadvertising.com/fr-fr/insights/puissance-contexte-tvconnecte-3r/?utm_campaign=th… ↗
Source Article
La puissance du contexte - Les trois R : Rappel, Résonance, et Retours | Rakuten Advertising Blog
La TV Connectée génère 60 % de mémorisation d’une marque
La règle généralement admise en matière de publicité stipule qu'un consommateur doit voir une publicité sept fois pour qu’elle fasse son effet.
Cette règle est à l’origine des stratégies traditionnelles de diffusion télé depuis des décennies.
…
Original Research
Rakuten Advertising
· Original study ↗
Methodology
Study by Rakuten Advertising
Segmentation
Industrymarketing
Cite this stat
Plain Text
French TV connected users: 54% brand recall rate. Source: Rakuten Advertising (2023-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/france-tv-connected-mem-24hrs
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<blockquote cite="https://lighthousedata.io/data/france-tv-connected-mem-24hrs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- brand recall rate for French TV connected users<br><small>Source: Rakuten Advertising (2023-01) · <a href="https://lighthousedata.io/data/france-tv-connected-mem-24hrs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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