B
Evidence Grade B
Graded
under review
Safe to Cite
Current
71.6%
71.6% -- brand recall rate for Event attendees receiving promotional products (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
getbranded.com.au
Primary
Tier C
http://www.getbranded.com.au/article.stats.php ↗
Source Article
Promotional Products Industry Statistics
Original Research
getbranded.com.au
· Original study ↗
Methodology
Survey of attendees who received a promotional product, measuring recall of the giving company's name. Original study not identified or dated on page; collection year used as vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Event attendees receiving promotional products: 71.6% brand recall rate. Source: getbranded.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promotional-product-brand-recall-716
HTML Embed
<blockquote cite="https://lighthousedata.io/data/promotional-product-brand-recall-716" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71.6%</strong> -- brand recall rate for Event attendees receiving promotional products<br><small>Source: getbranded.com.au (2026) · <a href="https://lighthousedata.io/data/promotional-product-brand-recall-716" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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