B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

66%

66% -- brand recall rate for customers receiving branded gifts (2015)

Name: Brand Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2015 · Chief Marketer

Using high-quality branded items printed to surprise new or loyal patrons can achieve a 66% brand recall rate.

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Attribution: Chief Marketer View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

66%

Unit

Percentage

Data Vintage

2015

Entity

customers receiving branded gifts

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Chief Marketer Primary Tier B

https://customerthink.com/how-to-use-print-to-optimize-consumer-experience-in-2015/ ↗

Confidence: 19/100 Vintage: 2015 Channel: Deep Crawl

Source Article

How to Use Print to Optimize Consumer Experience in 2015

If you’ve ever had a superb customer experience, you certainly want your customers to feel the same way when they interact with your business. For consumers to have the best possible experience with you, you must start from your first moment of contact— your marketing — and make it engaging and memo…

Original Research

Chief Marketer · Original study ↗

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

customers receiving branded gifts: 66% brand recall rate. Source: Chief Marketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gift-brand-recall

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<blockquote cite="https://lighthousedata.io/data/gift-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- brand recall rate for customers receiving branded gifts<br><small>Source: Chief Marketer (2015) · <a href="https://lighthousedata.io/data/gift-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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