B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

85%

85% -- brand recall rate for branded clothing (2023)

Name: Brand Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2023 · n=2,067 · ASI

85% of recipients of branded merchandise clothing recall the sender/brand.

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Attribution: ASI View source

Lighthouse Research Team

Last verified: 2026-09-21 · How we verify data →

Source verified Evidence graded

Value

85%

Unit

Percentage

Data Vintage

2023

Entity

branded clothing

Sample Size

2,067

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

ASI Primary Tier A

https://www.marketinginstitut.biz/blog/merch-gestalten-als-marketing-instrument/ ↗

Confidence: 65/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Merch gestalten als Marketing-Instrument | DIM-Blog

Merchandise ist längst kein Nischenthema mehr für Bands oder Fussballklubs. Als Instrument im modernen Marketing-Mix liefert es messbare Ergebnisse in drei Bereichen, die Marketingverantwortliche gleichzeitig optimieren müssen: Markenbekanntheit, Mitarbeiterbindung und Kundenloyalität. Dabei ist der…

Also cited by

PrimeSource Branding https://primesourcebranding.com/10-branded-merch-ideas-to-boost-your-brand-aware…

2026-09-21

Original Research

ASI · Original study ↗

Methodology

ASI Ad Impressions Study 2023

Segmentation

Channelrss_feed

Cite this stat

Plain Text

branded clothing: 85% brand recall rate. Source: ASI (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/merchandise-brand-recall-2023

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<blockquote cite="https://lighthousedata.io/data/merchandise-brand-recall-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- brand recall rate for branded clothing<br><small>Source: ASI (2023) · <a href="https://lighthousedata.io/data/merchandise-brand-recall-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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