B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

4.78%

4.78% -- brand recall rate for Turkcell campaign featuring Ata Demirer (2026-01)

Name: Brand Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2026-01 · Ipsos Türkiye

Turkcell's campaign featuring Ata Demirer achieved a recall rate of 4.78% in January 2026.

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Attribution: Ipsos Türkiye View source

Lighthouse Research Team

Last verified: 2026-08-02 · How we verify data →

Source verified Evidence graded

Value

4.78%

Unit

Percentage

Data Vintage

2026-01

Entity

Turkcell campaign featuring Ata Demirer

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Ipsos Türkiye Primary Tier A

https://mediacat.com/yeni-yilin-rekoru/ ↗

Confidence: 55/100 Vintage: 2026-01 Channel: Cc Extraction

Source Article

Yeni yılın rekoru - MediaCat

Aralık ayındaki sessizliğin ardından ocak ayında rekabet yeniden kızıştı. Yalnızca bir kampanya, yüzde 3’lük kaliteli hatırlanma eşiğini aşarak yeni yıla damgasını vurdu. ÖZGE SÖNMEZ Ipsos Türkiye Brand Health Tracking Service Line Leader 2026 yılına hızlı bir başlangıç yaparak, reklam dünyasında ar…

Original Research

Ipsos Türkiye · Original study ↗

Methodology

Ipsos Türkiye Brand Health Tracking Service

Methodology documented

Segmentation

Industrymarketing Channelcommon_crawl

Cite this stat

Plain Text

Turkcell campaign featuring Ata Demirer: 4.78% brand recall rate. Source: Ipsos Türkiye (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/turkcell-campaign-recall-rate

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<blockquote cite="https://lighthousedata.io/data/turkcell-campaign-recall-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.78%</strong> -- brand recall rate for Turkcell campaign featuring Ata Demirer<br><small>Source: Ipsos Türkiye (2026-01) · <a href="https://lighthousedata.io/data/turkcell-campaign-recall-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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