B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- brand recall rate for Traditional mobile banners (2023)
83% of users exposed to traditional mobile banners remembered the brand name.
- Study was conducted using Oreo brand ads on iOS devices among US consumers aged 18-54
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
comScore, Vibrant Media, IAB USA
Primary
Tier A
https://onlinemarketing.de/mobile-marketing/mobile-anzeigen-interaktivitaet-zahlt-sich-aus ↗
Source Article
Mobile-Anzeigen: Interaktivität zahlt sich aus | OnlineMarketing.de
Es ist ja eigentlich kein Geheimnis mehr, dass Werbeanzeigen, die vom User Interaktion verlangen, besser funktionieren als bloße Werbebanner. Das hat jetzt einmal mehr eine Untersuchung von comScore, Vibrant Media und dem IAB USA ergeben.
Wie das Adzine berichtet, erinnern sich Nutzer, die mit einer…
Original Research
comScore, Vibrant Media, IAB USA
· Original study ↗
Methodology
Study presented mobile ads to 1,600 US participants aged 18-54.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Traditional mobile banners: 83% brand recall rate. Source: comScore, Vibrant Media, IAB USA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-traditional-banner-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-recall-traditional-banner-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- brand recall rate for Traditional mobile banners<br><small>Source: comScore, Vibrant Media, IAB USA (2023) · <a href="https://lighthousedata.io/data/brand-recall-traditional-banner-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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