B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- brand recall rate for respondents recalling brand pivoting (2021)
58% of respondents in a Deloitte global marketing trends survey could recall at least one brand that quickly pivoted to better respond to their needs.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
Source
Deloitte
Primary
Tier A
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Source Article
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2 min read
Emily Connaker : Nov 2, 2021 12:00:00 AM
Alex Collmer, our founder and CEO, recently joined an episode of Facebook’s Bus…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte global marketing trends survey
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
respondents recalling brand pivoting: 58% brand recall rate. Source: Deloitte (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-global-marketing-trends-survey-2021
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<blockquote cite="https://lighthousedata.io/data/deloitte-global-marketing-trends-survey-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- brand recall rate for respondents recalling brand pivoting<br><small>Source: Deloitte (2021) · <a href="https://lighthousedata.io/data/deloitte-global-marketing-trends-survey-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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