B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
66%
66% -- brand recall rate for TripleLift's redesigned Native image placements (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TripleLift
Primary
Tier A
https://triplelift.com/resources/case-study/redesigned-native-image-placements-drive-higher-consumer… ↗
Source Article
Redesigned Native Image Placements Drive Higher Consumer Engagement
Redesigned Native Image Placements Drive Higher Consumer Engagement
Our latest case study featuring eye tracking results that prove redesigned Native image placements drive higher consumer engagement.
Native Ad Placements, Reimagined
Digital marketing is a rapidly evolving space, and Native is the p…
Original Research
TripleLift
· Original study ↗
Methodology
Eye-tracking studies.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TripleLift's redesigned Native image placements: 66% brand recall rate. Source: TripleLift (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/triplelift-native-image-placements-brand-recall
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<blockquote cite="https://lighthousedata.io/data/triplelift-native-image-placements-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- brand recall rate for TripleLift's redesigned Native image placements<br><small>Source: TripleLift (2022) · <a href="https://lighthousedata.io/data/triplelift-native-image-placements-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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