B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
78%
78% -- brand recall rate for Print marketing materials (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nl.qr-code-generator.com
Primary
Tier C
https://nl.qr-code-generator.com/blog/qr-codes-for-b2b/ ↗
Source Article
Sales-Driving Ways To Use QR Codes in Your B2B Marketing Strategy
Sales-Driving Ways To Use QR Codes in Your B2B Marketing Strategy
The B2B landscape is evolving—B2B buyers are now conducting research before contacting sales teams, and marketers are working with resource constraints.
Unfortunately, this means that B2B marketers can’t continue with traditional mark…
Original Research
nl.qr-code-generator.com
· Original study ↗
Methodology
Print vs digital comparison; digital recall 30%. Original research not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Print marketing materials: 78% brand recall rate. Source: nl.qr-code-generator.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/print-brand-recall-78-vs-30
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<blockquote cite="https://lighthousedata.io/data/print-brand-recall-78-vs-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- brand recall rate for Print marketing materials<br><small>Source: nl.qr-code-generator.com (2025) · <a href="https://lighthousedata.io/data/print-brand-recall-78-vs-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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