B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

85%

85% -- brand recall rate for Czech magazine readers who noticed print ads (2013-2014)

2013-2014  · MediaGuru.cz

Among Czech magazine readers who noticed a print ad, 85% were able to identify the advertised brand.

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Attribution: MediaGuru.cz View source
Lighthouse Research Team
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Source verified Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2013-2014
Entity
Czech magazine readers who noticed print ads
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
MediaGuru.cz Primary Tier B
http://www.mediaguru.cz/2014/10/reklamu-v-casopisech-v-prumeru-zaznamena-60-ctenaru/ ↗
Confidence: 51/100 Vintage: 2013-2014 Channel: Common Crawl
Source Article
Reklamu v časopisech zaznamená 60 % čtenářů
Autor textu MediaGuru Výzkum StarchMetrix zveřejnil roční výsledky výzkumu reklamy v českých magazínech. Reklamu v tuzemských časopisech v průměru zaznamená 60 % čtenářů, zjistil výzkum StarchMetrix, který pro Unii vydavatelů zajišťuje agentura GfK Czech. Na prezentaci ročních výsledků výzkumu to uv…
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Original Research
MediaGuru.cz · Original study ↗

StarchMetrix survey conducted by GfK Czech for Union of Publishers

Industrymarketing
Plain Text
Czech magazine readers who noticed print ads: 85% brand recall rate. Source: MediaGuru.cz (2013-2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand_recall_among_noticers_cz
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<blockquote cite="https://lighthousedata.io/data/brand_recall_among_noticers_cz" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- brand recall rate for Czech magazine readers who noticed print ads<br><small>Source: MediaGuru.cz (2013-2014) · <a href="https://lighthousedata.io/data/brand_recall_among_noticers_cz" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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