B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
53%
53% -- brand recall rate for PagBank (2026)
53% of CarnaUOL 2026 attendees spontaneously recalled PagBank.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UOL
Primary
Tier A
https://blog.publicidade.uol.com.br/insights/carnauol-2026/ ↗
Source Article
Top of Mind do CarnaUOL 2026
Petra, PagBank e Avon lideram lembrança de marca no CarnaUOL 2026
Freepik
Fernanda Bottoni - UOL para Marcas
Petra, PagBank e Avon foram as marcas mais lembradas pelos foliões do CarnaUOL 2026. Pesquisa Consumer Insights realizada durante a 11ª edição do evento, em 24 de janeiro, no Allianz Parque, …
Original Research
UOL
· Original study ↗
Methodology
Consumer Insights survey during CarnaUOL 2026 event
Segmentation
Industrymarketing
Cite this stat
Plain Text
PagBank: 53% brand recall rate. Source: UOL (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pagbank-brand-recall
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pagbank-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- brand recall rate for PagBank<br><small>Source: UOL (2026) · <a href="https://lighthousedata.io/data/pagbank-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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