B Evidence Grade B Graded under review Safe to Cite Current

73%

73% -- brand recall rate for participants in sensory marketing study (2026)

Name: Brand Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2026 · Harvard Business Review

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Attribution: Harvard Business Review View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

73%

Unit

Percentage

Data Vintage

2026

Entity

participants in sensory marketing study

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Harvard Business Review Primary Tier A

https://www.informabtl.com/marketing-sensorial-un-ingrediente-de-la-experiencia-de-compra/ ↗

Confidence: 56/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Marketing sensorial, un ingrediente de la experiencia de compra

Cuando un shopper visita una tienda especializada en productos de belleza suele encontrar una “magia” en el ambiente. Se trata de una experiencia que hace memorable la visita. Este es el efecto de una experiencia de marca y la aplicación de marketing sensorial. Según Mencía de Garcillán (1), el mark…

Original Research

Harvard Business Review · Original study ↗

Methodology

Study published by Harvard Business Review.

Methodology documented

Segmentation

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Plain Text

participants in sensory marketing study: 73% brand recall rate. Source: Harvard Business Review (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/harvard-business-review-sensory-marketing-study

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<blockquote cite="https://lighthousedata.io/data/harvard-business-review-sensory-marketing-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- brand recall rate for participants in sensory marketing study<br><small>Source: Harvard Business Review (2026) · <a href="https://lighthousedata.io/data/harvard-business-review-sensory-marketing-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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