B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- brand recall rate for People who receive a promotional gift (2020)
85% of people who receive a promotional gift remember the marketer who gave it to them, according to a 2020 ASI study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ASI (Advertising Specialty Institute)
Primary
Tier C
https://swagdrop.com/sponsor-gift-deas/ ↗
Source Article
10 Sponsor Gift Ideas to Activate Your Brand in 2025
If you’re struggling to find sponsor gifts that do more than just take up drawer space, we’re here to help.
In 2025, a successful brand activation strategy must drive engagement, create meaningful experiences, and leave a lasting impact.
The right giveaway can spark conversations, build loyalty, and…
Original Research
ASI (Advertising Specialty Institute)
· Original study ↗
Methodology
Cited by SwagDrop from a 2020 ASI (Advertising Specialty Institute) study: recipients remembering the marketer who gave them a promotional gift
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
People who receive a promotional gift: 85% brand recall rate. Source: ASI (Advertising Specialty Institute) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asi-2020-promo-gift-brand-recall-85
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<blockquote cite="https://lighthousedata.io/data/asi-2020-promo-gift-brand-recall-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- brand recall rate for People who receive a promotional gift<br><small>Source: ASI (Advertising Specialty Institute) (2020) · <a href="https://lighthousedata.io/data/asi-2020-promo-gift-brand-recall-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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