B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19.2%
19.2% -- brand recall rate for Doritos (brand most recalled for LGBTQIA+ representation, among surveyed Brazilian LGBTQIA+ creators) (2021-06)
19.2% of surveyed Brazilian LGBTQIA+ content creators named Doritos as a brand they recall for LGBTQIA+ representation and themes.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19.2%
Unit
Percentage
Data Vintage
2021-06
Entity
Sample Size
172
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mosaico
Primary
Tier A
https://sigamosaico.com/2021/10/29/influenciadores-e-creators-lgbtqia-no-brasil/ ↗
Source Article
Influenciadores e Creators LGBTQIA+ no Brasil
O marketing de influência é uma grande tendência no mercado digital, fazendo com que marcas invistam cada vez mais nessa estratégia de comunicação. A partir do conteúdo produzido, os creators se destacam nas redes sociais, mobilizam seguidores, lideram comunidades e inspiram hábitos de consumo. É im…
Original Research
Mosaico
· Original study ↗
Methodology
Unaided brand recall for LGBTQIA+ representation themes; Mosaico survey fielded June 4-22, 2021.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Doritos (brand most recalled for LGBTQIA+ representation, among surveyed Brazilian LGBTQIA+ creators): 19.2% brand recall rate. Source: Mosaico (2021-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-doritos-lgbtqia-2021
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<blockquote cite="https://lighthousedata.io/data/brand-recall-doritos-lgbtqia-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.2%</strong> -- brand recall rate for Doritos (brand most recalled for LGBTQIA+ representation, among surveyed Brazilian LGBTQIA+ creators)<br><small>Source: Mosaico (2021-06) · <a href="https://lighthousedata.io/data/brand-recall-doritos-lgbtqia-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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