B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- brand recall rate for podcast listeners who recognized ads (2022)
Of podcast listeners who recognized that an ad was present in a podcast, 85% recalled the brand being advertised.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Native Advertising Institute
Primary
Tier A
https://www.nativeadvertisinginstitute.com/blog/how-b2b-companies-can-unlock-the-power-of-podcasts ↗
Source Article
Are you being heard? How B2B companies can unlock “the power of podcasts”
Details
As of June 2022, there were over 2.4 million podcasts with over 66 million episodes between them.
Does the world really need more? And can B2B branded podcasts possibly cut through all of that noise?
Tom Michiels would say yes on both accounts. Michiels is the Director of Content Republic at…
Original Research
Native Advertising Institute
· Original study ↗
Methodology
Study conducted with Ipsos at the University of Antwerp
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
podcast listeners who recognized ads: 85% brand recall rate. Source: Native Advertising Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-rate
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<blockquote cite="https://lighthousedata.io/data/brand-recall-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- brand recall rate for podcast listeners who recognized ads<br><small>Source: Native Advertising Institute (2022) · <a href="https://lighthousedata.io/data/brand-recall-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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