C Evidence Grade C Use with Hedging Dated

50%

50% -- brand recall rate for Meow Mix Jingle (2012)

Name: Brand Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-20

2012 · MediaPost

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Attribution: MediaPost View source

Lighthouse Research Team

Last verified: 2026-08-23 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2012

Entity

Meow Mix Jingle

Geography

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

58/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MediaPost Primary Tier B

http://www.mediapost.com/publications/article/170059/infectious-meow-mix-jingle-returns.html?print ↗

Confidence: 72/100 Vintage: 2012 Channel: Deep Crawl

Source Article

MediaPost Publications

WWW.MEDIAPOST.COM Infectious Meow Mix Jingle Returns by Tanya Gazdik, Tuesday, March 13, 2012 4:03 PM The Meow Mix Jingle is returning to the airwaves for the first time since 1996 to launch the brand’s Tender Centers cat food. In a recent survey conducted by Kelton Research, 50% of respondents reca…

Original Research

MediaPost · Original study ↗

Methodology

Survey conducted by Kelton Research between Feb. 23 and March 1, 2012. Results subject to sampling variation of ±3 percentage points.

Methodology documented

Segmentation

IndustryMedia RegionUS RoleAll marketers Channelevents

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...

Plain Text

Meow Mix Jingle: 50% brand recall rate. Source: MediaPost (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meow-mix-jingle-recall

HTML Embed

<blockquote cite="https://lighthousedata.io/data/meow-mix-jingle-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- brand recall rate for Meow Mix Jingle<br><small>Source: MediaPost (2012) · <a href="https://lighthousedata.io/data/meow-mix-jingle-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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