B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- brand recall rate for digital marketing (2023)
Digital outreach achieves a 46% brand recall rate.
- Secondary citation referencing unspecified industry research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
graphicvillage.com
Primary
Tier C
https://www.graphicvillage.com/print-marketing-renaissance/ ↗
Source Article
Print Marketing Effectiveness: Why Brands Are Investing - Graphic Village
In an age dominated by screens and scrolling, the enduring potency of print marketing, which encompasses marketing collateral, packaging, environmental graphics, and direct mail, continues to make a profound impact. While digital marketing plays a pivotal role in contemporary brand awareness and adv…
Original Research
graphicvillage.com
· Original study ↗
Methodology
Cited as industry research; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital marketing: 46% brand recall rate. Source: graphicvillage.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-marketing-brand-recall-46
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<blockquote cite="https://lighthousedata.io/data/digital-marketing-brand-recall-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- brand recall rate for digital marketing<br><small>Source: graphicvillage.com (2023) · <a href="https://lighthousedata.io/data/digital-marketing-brand-recall-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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