B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- brand recall rate for presenting partners (2022)

Name: Brand Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-14

2022 · AEG Global Partnerships

Brand recall for presenting partners at BST Hyde Park was over 90 percent in 2022.

Source states 'over 90 percent'

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Attribution: AEG Global Partnerships View source

Lighthouse Research Team

Last verified: 2026-08-14 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2022

Entity

presenting partners

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AEG Global Partnerships Primary Tier B

https://marcommnews.com/iconic-music-festival-american-express-presents-bst-hyde-park-celebrates-10-… ↗

Confidence: 26/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Iconic music festival American Express presents BST Hyde Park celebrates 10 years of partnerships

- London’s celebrated festival, American Express presents BST Hyde Park, returned this summer with a record-breaking sold out series featuring P!nk, Guns N’ Roses, Bruce Springsteen, Billy Joel, Lana Del Rey and more. - With the 10th festival wrapping up, AEG Global Partnerships looks back at some o…

Original Research

AEG Global Partnerships · Original study ↗

Segmentation

IndustryEvents RegionUK RoleAll marketers Channelevents

Cite this stat

Plain Text

presenting partners: 90% brand recall rate. Source: AEG Global Partnerships (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bst_hyde_park_brand_recall

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<blockquote cite="https://lighthousedata.io/data/bst_hyde_park_brand_recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- brand recall rate for presenting partners<br><small>Source: AEG Global Partnerships (2022) · <a href="https://lighthousedata.io/data/bst_hyde_park_brand_recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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