Brand Awareness Lift
Statistics & Benchmarks

Verified brand awareness lift data across 2 regions. Sourced from primary research and validated with evidence grading.

54 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

53 stats
digital advertising marketing
80.000000%
Percentage 2025
Paid search ads (PPC) marketing
80.000000%
Percentage 2026
full-service multicultural agency
70.000000%
Percentage 2026
College of Western Idaho marketing
5.000000%
Percentage 2025
logos that work well with color marketing
80.000000%
Percentage 2026
Conservative Party of Canada campaign marketing
16.000000%
Percentage 2025
Insperity DOOH campaign (B2B) marketing
67.000000%
Percentage 2026
INEOS Automotive (Grenadier 4x4 OOH campaign) marketing
10.500000%
Percentage 2025
Aura DOOH campaign marketing
40.000000%
Percentage 2026
Fjällräven DOOH campaign (Belgium) marketing
58.000000%
Percentage Q4 2025
Fjällräven DOOH campaign (Netherlands) marketing
14.000000%
Percentage Q4 2025
Fjällräven DOOH campaign (Germany outdoor enthusiasts) marketing
13.000000%
Percentage Q4 2025
SAS Viya 'Get More Done' campaign marketing
14.700000%
Percentage 2025
Pip & Nut marketing
28.000000%
Percentage 2025
ROBINSON pDOOH campaign, Switzerland, 55+ age group marketing
33.000000%
Percentage Q1 2026
State tourism board (Vistar Media cross-screen campaign) marketing
94.000000%
Percentage 2026
Voilà DOOH campaign (Quebec) marketing
8.000000%
Percentage 2026
Otrivine UK DOOH campaign marketing
23.000000%
Percentage 2026
Hyatt Andaz DOOH campaign marketing
37.000000%
Percentage 2026
PPC search ad campaigns marketing
80.000000%
Percentage 2026
3D digital out-of-home creative marketing
67.000000%
Percentage 2025
Meta Reels trending ads marketing
20.000000%
Percentage 2025-09
Buitoni 'Creazione' launch DOOH campaign (European Pizza Group) marketing
13.000000%
Percentage 2025
UQ WiMAX TikTok ad campaign marketing
3.600000%
Percentage 2026
The Economist marketing
65.000000%
Percentage 2024
X (Twitter) Amplify pre-roll ads marketing
68.000000%
Percentage 2023
Poll ads (Facebook) marketing
5.000000%
Percentage 2023
Hellowork brand marketing
17.000000%
Percentage 2024
Ads in premium OTT environments (vs. non-premium video) marketing
37.000000%
Percentage 2024
Nature's Bakery (Teads campaign, measurement study via Apollo Partners) marketing
3.200000%
Percentage 2023-10
podcast listeners marketing
89.000000%
Percentage 2021
Coca-Cola Nigeria (Mdundo.com audio ad campaign) marketing
6.000000%
Percentage Q3 2021
Vodacom Tanzania (Voda Bima campaign via Mdundo) marketing
72.000000%
Percentage Q2 2021
Chrome Gin (Mdundo audio ad campaign, Kenya) marketing
41.000000%
Percentage Q3 2021
Garnier vegan hair care TikTok challenge (France) marketing
18.000000%
Percentage 2022
display ad campaigns marketing
21.000000%
Percentage 2021
Garnier France marketing
18.000000%
Percentage 2022
Weekday (clothing brand) Instagram Reels campaign marketing
3.900000%
Percentage 2021
Kwitt payment function (BVR influencer charity challenge) marketing
27.000000%
Percentage 2021
Mobile campaigns using intent-based targeting (vs demographic targeting only) marketing
50.000000%
Percentage 2021
Les Mills International
8.850000%
Percentage 2023
Social Sync
22.000000%
Percentage 2023
Alibaba.com marketing
31.000000%
Percentage 2018
Coca-Cola Sverige marketing
7.600000%
Percentage 2020
Digital signage marketing
48.000000%
Percentage 2020
Hyundai (YouTube vertical video ads campaign) marketing
33.000000%
Percentage 2018
Organ donor card (Japan) marketing
19.000000%
Percentage 2016
Samsung Galaxy Camera marketing
58.000000%
Percentage 2013
YouTube campaigns targeting intent-based Custom Affinity Audiences (per Google) marketing
50.000000%
Percentage 2017
Search ads (brand awareness among exposed consumers) marketing
80.000000%
Percentage 2013
Consumers who saw video ads on Twitter marketing
50.000000%
Percentage 2017
Tombras CTV campaign on HBO Max and Discovery+
22.500000%
Percentage Q1 2023
Major CPG Brand in the US
5.000000%
Percentage 2016

APAC Region

1 stat
Sarimi Isi 2 (The Unexpected Idol campaign) Media
22.000000%
Percentage 2026

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