B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
31%
31% -- brand awareness lift for Alibaba.com (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alibaba.com
Primary
Tier C
https://www.hubagency.co.uk/its-hard-being-a-content-hero/ ↗
Source Article
Why Hero Content Is Hard and How to Get It Right
Heroes aren’t born. They’re made. Never was a truer phrase spoken than when it comes to hero content – content that flies higher than the brand to create tremendous awareness beyond its usual marketplace.
Hero content is often born out of brilliance, but made with authenticity, emotion, alignment an…
Original Research
Alibaba.com
· Original study ↗
Methodology
Campaign outcome for Alibaba.com Pop Up Start Up video series, viewers in 108 countries; cited by agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Alibaba.com: 31% brand awareness lift. Source: Alibaba.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alibaba-popupstartup-brand-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/alibaba-popupstartup-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- brand awareness lift for Alibaba.com<br><small>Source: Alibaba.com (2018) · <a href="https://lighthousedata.io/data/alibaba-popupstartup-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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