B
Evidence Grade B
Graded
under review
Safe to Cite
Current
22%
22% -- brand awareness lift for Sarimi Isi 2 (The Unexpected Idol campaign) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Indonesia
Primary
Tier B
https://www.campaignindonesia.id/article/ketika-k-pop-bertemu-dangdut-dalam-strategi-pemasaran-sarim… ↗
Source Article
Ketika K-pop bertemu dangdut dalam strategi pemasaran Sarimi
Sarimi, salah satu pemain lama dalam industri ini, belakangan mengambil pendekatan tidak biasa untuk meluncurkan varian Korean Spicy Chicken. Tidak seperti strategi konvensional yang umum digunakan dalam pemasaran produk makanan, Sarimi justru menggabungkan dua unsur budaya yang tampak bertolak bela…
Original Research
Campaign Indonesia
· Original study ↗
Methodology
Campaign results reported by Campaign Indonesia article; methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Sarimi Isi 2 (The Unexpected Idol campaign): 22% brand awareness lift. Source: Campaign Indonesia (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sarimi-unexpected-idol-brand-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sarimi-unexpected-idol-brand-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- brand awareness lift for Sarimi Isi 2 (The Unexpected Idol campaign)<br><small>Source: Campaign Indonesia (2026) · <a href="https://lighthousedata.io/data/sarimi-unexpected-idol-brand-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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