B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6%
6% -- brand awareness lift for Sol de Janeiro (GumGum CTV campaign, higher frequency exposure) (2024)
Sol de Janeiro achieved a 6% awareness increase with higher frequency exposure on GumGum CTV campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
GumGum
Primary
Tier A
https://da.gumgum.com/case-study-success/betty ↗
Source Article
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Sol de Janeiro
Sol de Janeiro Boosts Purchase Intent 7% with Impactful Moments on CTV
Læs historien
intent increase among those exposed more frequently
7%
awareness i…
Also cited by
2026-09-08
Original Research
GumGum
· Original study ↗
Methodology
Vendor (GumGum) case study; page undated, vintage approximated. Awareness increase with higher frequency exposure.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sol de Janeiro (GumGum CTV campaign, higher frequency exposure): 6% brand awareness lift. Source: GumGum (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sol-de-janeiro-cta-awareness-lift-6pct
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<blockquote cite="https://lighthousedata.io/data/sol-de-janeiro-cta-awareness-lift-6pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- brand awareness lift for Sol de Janeiro (GumGum CTV campaign, higher frequency exposure)<br><small>Source: GumGum (2024) · <a href="https://lighthousedata.io/data/sol-de-janeiro-cta-awareness-lift-6pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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