B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- brand awareness lift for digital advertising (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Marketing Association
Primary
Tier C
https://taglinegroup.com/blog/5-major-benefits-of-using-a-digital-marketing-agency/ ↗
Source Article
5 Major Benefits of Using a Digital Marketing Agency - TagLine Media Group
Found this article interesting?
If you would like personalized advice or have more questions, please contact us here.
5 Major Benefits of Using a Digital Marketing Agency
By Jonathan Shepley in Marketing, Online Advertising, Social Media
According to the Digital Marketing Association, you can promot…
Original Research
Digital Marketing Association
· Original study ↗
Methodology
Cited to Digital Marketing Association; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital advertising: 80% brand awareness lift. Source: Digital Marketing Association (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ads-brand-awareness-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-ads-brand-awareness-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand awareness lift for digital advertising<br><small>Source: Digital Marketing Association (2025) · <a href="https://lighthousedata.io/data/digital-ads-brand-awareness-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.