B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- brand awareness lift for College of Western Idaho (2025)
The College of Western Idaho achieved a 5.0% lift in brand awareness during a 4-month advertising campaign run.
- Measured over a 4-month campaign run length
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Against (goagainst.com)
Primary
Tier B
https://goagainst.com/college-of-western-idaho-campaign ↗
Source Article
College of Western Idaho Campaign | Case Studies | Against
College of Western Idaho
Higher thinking leads to higher numbers—growing enrollment against the trend.
Our Role
Production
Media Planning
Artificial Intelligence
Purpose & Positioning
Branding
Campaign Development
Creative Strategy
College of Western Idaho (CWI) is Idaho’s largest community college,…
Original Research
Against (goagainst.com)
· Original study ↗
Methodology
Campaign case study self-reported brand awareness lift over 4-month campaign run
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
College of Western Idaho: 5% brand awareness lift. Source: Against (goagainst.com) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cwi-brand-awareness-lift-5-percent
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<blockquote cite="https://lighthousedata.io/data/cwi-brand-awareness-lift-5-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- brand awareness lift for College of Western Idaho<br><small>Source: Against (goagainst.com) (2025) · <a href="https://lighthousedata.io/data/cwi-brand-awareness-lift-5-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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