B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- brand awareness lift for YouTube campaigns targeting intent-based Custom Affinity Audiences (per Google) (2017)
Campaigns targeting intent-based Custom Affinity Audiences achieve 50 percent higher brand awareness according to Google.
- Attributed to Google without specific methodology or sample size details
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://elbdudler.de/2017/10/19/youtube-werbung-bietet-neue-moeglichkeiten/ ↗
Source Article
Neue Möglichkeiten für Advertiser - elbdudler
YouTube
Neue Möglichkeiten für Advertiser
Gerd Keller
Googles Videoplattform YouTube hat neue Optionen zum Erstellen und Messen von Anzeigen eingeführt und das Targeting verfeinert. Daraus ergeben sich spannende Möglichkeiten in der Kampagnenplanung und -aussteuerung. Drei neue Features im Überblick…
Original Research
Google
· Original study ↗
Methodology
German-language agency blog attributing figure to Google ('Laut Google'); no underlying study, sample size, or methodology linked. Figure refers to campaigns built on intent-based audience data drawn from across Google services.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube campaigns targeting intent-based Custom Affinity Audiences (per Google): 50% brand awareness lift. Source: Google (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-intent-based-audience-brand-awareness-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-intent-based-audience-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- brand awareness lift for YouTube campaigns targeting intent-based Custom Affinity Audiences (per Google)<br><small>Source: Google (2017) · <a href="https://lighthousedata.io/data/youtube-intent-based-audience-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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