B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
80%
80% -- brand awareness lift for Search ads (brand awareness among exposed consumers) (2013)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google / Ipsos
Primary
Tier C
https://digitalmarketinggroup.com/seo-or-ppc-which-is-more-important/ ↗
Source Article
SEO or PPC - Which Is More Important?
You’ve finally decided to go big and invest in online marketing. You’re ready to launch your marketing campaign and are looking for big results. You want the biggest bang for your buck.
The problem: where should you put your money, time, and effort? What will bring in the highest level of traffic? W…
Original Research
Google / Ipsos
· Original study ↗
Methodology
Attributed to Google/Ipsos search ads brand awareness study; article does not name source and is undated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search ads (brand awareness among exposed consumers): 80% brand awareness lift. Source: Google / Ipsos (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-ads-brand-awareness-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/search-ads-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand awareness lift for Search ads (brand awareness among exposed consumers)<br><small>Source: Google / Ipsos (2013) · <a href="https://lighthousedata.io/data/search-ads-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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