B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- brand awareness lift for Major CPG Brand in the US (2016)
Consumers exposed to Vistar advertising in mobile and OOH saw a 5% lift in brand awareness for a major US CPG brand.
- Applies to consumers exposed to Vistar advertising across multiple contextual environments (mobile and OOH)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Billboard Insider
Primary
Tier A
https://billboardinsider.com/12484-2/ ↗
Source Article
Vistar Media Discusses Successful Out of Home Campaigns
Yesterday Insider profiled the out of home advertising platform provider Vistar Media. Insider asked Vistar to give examples of how the company’s platform has been used.
What have been some successful Vistar ad platform campaigns?
Auto Case Study
- Client: Major Auto Brand in the US
- Timing: Summer…
Original Research
Billboard Insider
· Original study ↗
Methodology
Campaign targeting Moms, especially Hispanic Moms
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Major CPG Brand in the US: 5% brand awareness lift. Source: Billboard Insider (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-campaign-brand-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/cpg-campaign-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- brand awareness lift for Major CPG Brand in the US<br><small>Source: Billboard Insider (2016) · <a href="https://lighthousedata.io/data/cpg-campaign-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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