B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
48%
48% -- brand awareness lift for Digital signage (2020)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InfoTrends
Primary
Tier B
https://www.xpodigital.com/blog/digital-signage-hidden-fees ↗
Source Article
Navigating the Hidden Costs of Digital Signage: A Guide to Avoiding Unexpected Fees — Xpodigital
Navigating the Hidden Costs of Digital Signage: A Guide to Avoiding Unexpected Fees
The global digital signage market was valued at $18.7 billion in 2020 and is projected to reach $26.1 billion by 2028. This rapid industry growth is no surprise, as digital signage has become the driving force behind…
Original Research
InfoTrends
· Original study ↗
Methodology
Attributed to InfoTrends research as cited by vendor blog; survey methodology and study date not specified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital signage: 48% brand awareness lift. Source: InfoTrends (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-signage-brand-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/digital-signage-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- brand awareness lift for Digital signage<br><small>Source: InfoTrends (2020) · <a href="https://lighthousedata.io/data/digital-signage-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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