B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- brand awareness lift for Mobile campaigns using intent-based targeting (vs demographic targeting only) (2021)
Campaigns using intent-based targeting on mobile achieve 50% higher brand awareness lift compared to campaigns using only demographic targeting.
- Secondary citation of Google data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://welcomesoftware.com/insights/6-elements-of-a-truly-integrated-campaign/ ↗
Source Article
Integrated Campaigns for Building Sustainable Brands
But we need to go further if we want to create a truly unified campaign experience for today’s audiences, and this starts with taking an honest look at how integrated your campaign model really is.
Kantar Milward Brown’s ‘Art of Integration’ study, revealed that brands believe they are excelling at …
Original Research
Google
· Original study ↗
Methodology
Relative lift vs campaigns using only demographic targeting, per Google, cited secondhand; study year not specified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile campaigns using intent-based targeting (vs demographic targeting only): 50% brand awareness lift. Source: Google (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-intent-targeting-brand-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/google-intent-targeting-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- brand awareness lift for Mobile campaigns using intent-based targeting (vs demographic targeting only)<br><small>Source: Google (2021) · <a href="https://lighthousedata.io/data/google-intent-targeting-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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