B
Evidence Grade B
Safe to Cite
Dated
3.2%
3.2% -- brand awareness lift for Nature's Bakery (Teads campaign, measurement study via Apollo Partners) (2023-10)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.2%
Unit
Percentage
Data Vintage
2023-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Teads
Primary
Tier A
https://mmaglobal.com/articles/teads-presenta-nuevas-soluciones-impulsadas-por-ia-que-contribuyen-al… ↗
Source Article
Teads Presenta Nuevas Soluciones Impulsadas por IA que Contribuyen al Éxito de Anunciantes y Publishers en Todo el Funnel
Original Research
Teads
· Original study ↗
Methodology
Brand lift measurement study cited by Katharine Painter, Director of Media at Apollo Partners; Teads drove a +3.2 percentage-point increase in Brand Awareness measured over a 10-week period.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nature's Bakery (Teads campaign, measurement study via Apollo Partners): 3.2% brand awareness lift. Source: Teads (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nature-s-bakery-brand-awareness-lift-2023
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<blockquote cite="https://lighthousedata.io/data/nature-s-bakery-brand-awareness-lift-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.2%</strong> -- brand awareness lift for Nature's Bakery (Teads campaign, measurement study via Apollo Partners)<br><small>Source: Teads (2023-10) · <a href="https://lighthousedata.io/data/nature-s-bakery-brand-awareness-lift-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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