B Evidence Grade B Safe to Cite Dated

3.2%

3.2% -- brand awareness lift for Nature's Bakery (Teads campaign, measurement study via Apollo Partners) (2023-10)

2023-10  · Teads

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Attribution: Teads View source
Lighthouse Research Team
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Source verified Evidence graded
Value
3.2%
Unit
Percentage
Data Vintage
2023-10
Entity
Nature's Bakery (Teads campaign, measurement study via Apollo Partners)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Teads Primary Tier A
https://mmaglobal.com/articles/teads-presenta-nuevas-soluciones-impulsadas-por-ia-que-contribuyen-al… ↗
Confidence: 74/100 Vintage: 2023-10 Channel: Common Crawl
Source Article
Teads Presenta Nuevas Soluciones Impulsadas por IA que Contribuyen al Éxito de Anunciantes y Publishers en Todo el Funnel
Original Research
Teads · Original study ↗

Brand lift measurement study cited by Katharine Painter, Director of Media at Apollo Partners; Teads drove a +3.2 percentage-point increase in Brand Awareness measured over a 10-week period.

Methodology documented
Industrymarketing
Plain Text
Nature's Bakery (Teads campaign, measurement study via Apollo Partners): 3.2% brand awareness lift. Source: Teads (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nature-s-bakery-brand-awareness-lift-2023
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<blockquote cite="https://lighthousedata.io/data/nature-s-bakery-brand-awareness-lift-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.2%</strong> -- brand awareness lift for Nature's Bakery (Teads campaign, measurement study via Apollo Partners)<br><small>Source: Teads (2023-10) · <a href="https://lighthousedata.io/data/nature-s-bakery-brand-awareness-lift-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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