B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- brand awareness lift for Organ donor card (Japan) (2016)
Recognition of the organ donor card in Japan increased by 19% after the launch of the Green Ribbon Project campaign according to agency research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Agency research (unnamed)
Primary
Tier B
https://2016.liaentries.com/winners/?id_entry=103225&id_medium=1&id_submedium=21&id_category=0&view=… ↗
Source Article
Silver Winner
Original Research
Agency research (unnamed)
· Original study ↗
Methodology
Agency research post-campaign awareness lift
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organ donor card (Japan): 19% brand awareness lift. Source: Agency research (unnamed) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organ-donor-card-recognition-19pct-lift
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<blockquote cite="https://lighthousedata.io/data/organ-donor-card-recognition-19pct-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- brand awareness lift for Organ donor card (Japan)<br><small>Source: Agency research (unnamed) (2016) · <a href="https://lighthousedata.io/data/organ-donor-card-recognition-19pct-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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