B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3.6%
3.6% -- brand awareness lift for UQ WiMAX TikTok ad campaign (2026)
UQ WiMAX's TikTok ad campaign increased brand awareness rate by 3.6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarkeZine
Primary
Tier B
https://media.boosttech.jp/webmarketing/2026-webmarketing-trend/ ↗
Source Article
【2026年版】Webマーケティングの最新トレンドと成功事例10選！生き残るWebマーケの新法則とは
本記事は、2026年のWebマーケティングを取り巻く最新のトレンドを体系的に整理し、実際の成功事例から学べる具体的な戦略を提供します。AIの台頭、クッキーレス化の加速、消費者行動の二極化——この3つの大変化を理解することが、今後のマーケティング戦略の出発点です。
2026年、Webマーケティングの「前提」が崩れている
「SEO対策をすれば検索で上位に出る」「リターゲティング広告で追客できる」「コンテンツを増やせばPVが伸びる」——これらの「常識」が、2026年現在、根本から揺らいでいます。
GoogleのAI Overviewの普及により、ユーザーは検索結果ページを離れることなく答えを得られる…
Original Research
MarkeZine
· Original study ↗
Methodology
UQ WiMAX TikTok ad campaign (reach optimization plus high-volume creative production) lifted brand awareness rate by 3.6% (likely percentage-point lift; exact basis not specified). Reported via MarkeZine; original publication date not stated, citing article is the 2026 edition.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UQ WiMAX TikTok ad campaign: 3.6% brand awareness lift. Source: MarkeZine (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uq-wimax-tiktok-brand-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/uq-wimax-tiktok-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- brand awareness lift for UQ WiMAX TikTok ad campaign<br><small>Source: MarkeZine (2026) · <a href="https://lighthousedata.io/data/uq-wimax-tiktok-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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