B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22.5%
22.5% -- brand awareness lift for Tombras CTV campaign on HBO Max and Discovery+ (Q1 2023)
Tombras achieved a 22.5 percent lift in awareness for its CTV campaign on HBO Max and Discovery+.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22.5%
Unit
Percentage
Data Vintage
Q1 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
The Trade Desk
Primary
Tier A
https://www.thetradedesk.com/us/resource-desk/tombras-triples-conversion-lift-with-hbo-max-and-tv-qu… ↗
Source Article
Tombras sees a 200% conversion lift with HBO Max and Discovery+
Resources Our platform
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Product
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Industry
Sports and entertainment
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Channel
Share:
A few years back, Connected TV (CTV) advertising was considered a niche market. Today, it’s a must-have for any brand that wants to stay competitive. The reason is simple: CTV offers a level of targeting and engage…
Original Research
The Trade Desk
· Original study ↗
Methodology
Brand lift test through integration with Lucid
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Tombras CTV campaign on HBO Max and Discovery+: 22.5% brand awareness lift. Source: The Trade Desk (Q1 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tombras-22-5-percent-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/tombras-22-5-percent-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.5%</strong> -- brand awareness lift for Tombras CTV campaign on HBO Max and Discovery+<br><small>Source: The Trade Desk (Q1 2023) · <a href="https://lighthousedata.io/data/tombras-22-5-percent-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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