B
Evidence Grade B
Graded
under review
Safe to Cite
Current
67%
67% -- brand awareness lift for Insperity DOOH campaign (B2B) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier B
https://www.vistarmedia.com/case-studies/insperity-increases-brand-awareness ↗
Source Article
A curated targeting approach: How Insperity increased brand awareness by 67%
Original Research
Vistar Media
· Original study ↗
Methodology
Brand lift study from an 8-week programmatic DOOH campaign run by Insperity with Vistar Media and agency Moroch across 13 media owner networks; self-reported vendor case study. Campaign duration: 8 weeks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Insperity DOOH campaign (B2B): 67% brand awareness lift. Source: Vistar Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/insperity-dooh-brand-awareness-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/insperity-dooh-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- brand awareness lift for Insperity DOOH campaign (B2B)<br><small>Source: Vistar Media (2026) · <a href="https://lighthousedata.io/data/insperity-dooh-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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