B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- brand awareness lift for Garnier France (2022)
A Nielsen brand lift study showed an 18% increase in brand awareness from Garnier's TikTok campaign in France.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://blog.hunchads.com/tiktok-ad-examples-cpg ↗
Source Article
Best TikTok Ad Examples from CPG brands that actually work
Last updated Aug 10th, 2022
CPG Advertisers: “Can I use TikTok to drive offline sales and positive ROI on ad spend?”
TikTok: "You bet!"
In 2021, TikTok worked with 3rd parties to execute a series of NCSolutions offline sales lift studies in the US and a suite of marketing mix modeling analyses world…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen brand lift study measuring campaign impact on brand awareness
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Garnier France: 18% brand awareness lift. Source: Nielsen (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/garnier-tiktok-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/garnier-tiktok-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- brand awareness lift for Garnier France<br><small>Source: Nielsen (2022) · <a href="https://lighthousedata.io/data/garnier-tiktok-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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