B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- brand awareness lift for Coca-Cola Nigeria (Mdundo.com audio ad campaign) (Q3 2021)
The Mdundo.com audio and digital ad campaign for Coca-Cola Nigeria in Q3 2021 resulted in a 6% increase in brand awareness.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
Q3 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo.com for Brands
Primary
Tier A
https://www.mdundoforbrands.com/post/how-mdundo-com-increased-coca-cola-customer-consideration-by-20 ↗
Source Article
How Mdundo.com Increased Coca-Cola Customer Consideration by 20%
How Mdundo.com Increased Coca-Cola Customer Consideration by 20%
The Business
Coca-Cola is a world leading soft drinks brand and has been enjoyed around the globe since 1886. The brand boasts of a refreshingly crisp, cold taste that can be enjoyed at home with meals, on the go or shared with friends…
Original Research
Mdundo.com for Brands
· Original study ↗
Methodology
Brand lift study from campaign case study; 130,000 potential customers reached
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola Nigeria (Mdundo.com audio ad campaign): 6% brand awareness lift. Source: Mdundo.com for Brands (Q3 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mdundo-cocacola-awareness-lift-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mdundo-cocacola-awareness-lift-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- brand awareness lift for Coca-Cola Nigeria (Mdundo.com audio ad campaign)<br><small>Source: Mdundo.com for Brands (Q3 2021) · <a href="https://lighthousedata.io/data/mdundo-cocacola-awareness-lift-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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