B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- brand awareness lift for Hyatt Andaz DOOH campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier A
https://www.vistarmedia.com/case-studies/hyatt-andaz-luxury-dooh ↗
Source Article
How Hyatt Andaz set a new benchmark for luxury brand advertising with DOOH
Original Research
Vistar Media
· Original study ↗
Methodology
Brand lift study from Vistar Media DOOH campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hyatt Andaz DOOH campaign: 37% brand awareness lift. Source: Vistar Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/andaz-dooh-awareness-lift-37
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<blockquote cite="https://lighthousedata.io/data/andaz-dooh-awareness-lift-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- brand awareness lift for Hyatt Andaz DOOH campaign<br><small>Source: Vistar Media (2026) · <a href="https://lighthousedata.io/data/andaz-dooh-awareness-lift-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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