B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- brand awareness lift for ROBINSON pDOOH campaign, Switzerland, 55+ age group (Q1 2026)
The ROBINSON programmatic DOOH campaign achieved an awareness lift of over 33% among consumers aged 55 and over in Switzerland in Q1 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier B
https://www.vistarmedia.com/case-studies/robinson-en ↗
Source Article
Feel the ROBINSON EFFECT: Scaling premium reach through precision programmatic DOOH.
Original Research
Vistar Media
· Original study ↗
Methodology
Awareness lift among 55+ segment in Switzerland
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ROBINSON pDOOH campaign, Switzerland, 55+ age group: 33% brand awareness lift. Source: Vistar Media (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/robinson-pdooh-switzerland-55plus-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/robinson-pdooh-switzerland-55plus-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- brand awareness lift for ROBINSON pDOOH campaign, Switzerland, 55+ age group<br><small>Source: Vistar Media (Q1 2026) · <a href="https://lighthousedata.io/data/robinson-pdooh-switzerland-55plus-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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