B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
67%
67% -- brand awareness lift for 3D digital out-of-home creative (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier A
https://bdooh.com/news/3d-motion-67-percent-lift-for-beauty/ ↗
Source Article
3D motion's 67% lift, read for beauty screens — BDOOH
3D motion's 67% lift, read for beauty screens
Vistar Media's 'Science in Motion' study finds 3D creative is 67% more effective for brand awareness, with motion adding +33% recall and +50% awareness over static. The headline is large-format — but the actionable finding for a salon mirror is the cheap…
Original Research
Vistar Media
· Original study ↗
Methodology
Real-world DOOH study comparing static, limited motion, full motion, and 3D treatments against a no-motion control, using JCDecaux large-format outdoor inventory; natural viewing conditions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
3D digital out-of-home creative: 67% brand awareness lift. Source: Vistar Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/3d-creative-brand-awareness-lift-67
HTML Embed
<blockquote cite="https://lighthousedata.io/data/3d-creative-brand-awareness-lift-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- brand awareness lift for 3D digital out-of-home creative<br><small>Source: Vistar Media (2025) · <a href="https://lighthousedata.io/data/3d-creative-brand-awareness-lift-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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