B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- brand awareness lift for Fjällräven DOOH campaign (Netherlands) (Q4 2025)
The Fjällräven DOOH campaign in the Netherlands achieved a 14% lift in general brand awareness in late 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier B
https://www.vistarmedia.com/how-fjallraven-and-vistar-media-built-a-long-standing-dooh-powerhouse ↗
Source Article
How Fjällräven and Vistar Media built a long
Original Research
Vistar Media
· Original study ↗
Methodology
Netherlands market lift
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fjällräven DOOH campaign (Netherlands): 14% brand awareness lift. Source: Vistar Media (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fjallraven-nl-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/fjallraven-nl-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- brand awareness lift for Fjällräven DOOH campaign (Netherlands)<br><small>Source: Vistar Media (Q4 2025) · <a href="https://lighthousedata.io/data/fjallraven-nl-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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