B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23%
23% -- brand awareness lift for Otrivine UK DOOH campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier A
https://www.vistarmedia.com/case-studies/haleon-otrivine-dooh ↗
Source Article
A breath of fresh air: How Otrivine used DOOH to cut through the cold
Original Research
Vistar Media
· Original study ↗
Methodology
Brand lift results from a Vistar Media DOOH campaign (with Publicis) across 10 UK cities, using Circana sales-based audience data, POI targeting near Boots and Tesco, and weather triggers activating ads below 10°C. Reported as campaign case study results; methodology for lift measurement not detailed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Otrivine UK DOOH campaign: 23% brand awareness lift. Source: Vistar Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/otrivine-dooh-awareness-lift-23
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<blockquote cite="https://lighthousedata.io/data/otrivine-dooh-awareness-lift-23" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- brand awareness lift for Otrivine UK DOOH campaign<br><small>Source: Vistar Media (2026) · <a href="https://lighthousedata.io/data/otrivine-dooh-awareness-lift-23" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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