B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
28%
28% -- brand awareness lift for Pip & Nut (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Who Wot Why
Primary
Tier B
https://www.whowotwhy.com/pipandnut2 ↗
Source Article
Strategic Creative Agency | Who Wot Why | PIP & NUT 2
top of page
BRILLIANT RESULTS
Awareness increased 28%.
Ad Recall reached 54% with 85% liking or even loving the ads.
SIMPLE QUESTION
How do you make people believe Pip & Nut tastes better, when every other peanut butter would say that?
WHO WOT WHY'S ANSWER
OBSESSION lets the all-consuming consumers …
Original Research
Who Wot Why
· Original study ↗
Methodology
Agency-reported campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pip & Nut: 28% brand awareness lift. Source: Who Wot Why (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pip-nut-awareness-lift-28
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pip-nut-awareness-lift-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- brand awareness lift for Pip & Nut<br><small>Source: Who Wot Why (2025) · <a href="https://lighthousedata.io/data/pip-nut-awareness-lift-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.