B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.85%
8.85% -- brand awareness lift for Les Mills International (2023)
Les Mills International achieved an absolute brand awareness lift of 8.85% from its brand campaign on YouTube.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8.85%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Campaign Brief
Primary
Tier A
https://campaignbrief.com/mark-ritson-headlines-new-campaign-showcasing-top-brand-work-on-youtube-vi… ↗
Source Article
Mark Ritson headlines new campaign showcasing top brand work on YouTube via Emotive
Mark Ritson headlines new campaign showcasing top brand work on YouTube via Emotive
YouTube has launched a new campaign via Emotive fronted by marketing guru Mark Ritson, which explores how some leading brands are achieving their short and long term marketing goals on the platform.
The three part se…
Original Research
Campaign Brief
· Original study ↗
Methodology
Campaign results from YouTube advertising
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Les Mills International: 8.85% brand awareness lift. Source: Campaign Brief (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/les-mills-brand-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/les-mills-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.85%</strong> -- brand awareness lift for Les Mills International<br><small>Source: Campaign Brief (2023) · <a href="https://lighthousedata.io/data/les-mills-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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